Tuesday, October 16, 2012

Book Signing at Barnes & Nobel this Thursday


Come on by the Barnes & Noble in Bellingham, MA, this Thursday, October 18, at 7:00 p.m. to pick up an autographed copy of A MIDSUMMER NIGHT'S GUNFIGHT. There will be other local authors on hand, as well, so it should be a good time.

Here's the store. See you there!

Wednesday, September 12, 2012

Monday, September 3, 2012

Hot off the (cyber) press

There are currently some cool articles/stories online. Check out the links below:
Coming up:
  • Barnes and Noble, Bellingham, MA, 18 October, 7:00-9:00 p.m. EDT
  • Bellingham Library, Bellingham, MA, 25 October, 6:30-8:00 p.m. EDT
And, as always, you can pick up the book or e-book on Amazon:

Saturday, July 21, 2012

A Midsummer Night's Marketing Plan


Now that it has finally sunk in that I am indeed a published novelist, it's time to crank up the volume on my marketing campaign.

I actually put together a 10+ page "marketing plan," but I realize that 95% of what's in it is not really actionable. What I need to do is "pick one and get it done." Here is what is underway and upcoming.



(The two biggest breaks I've had I can't really take credit for.)

1) Oak Tree Publisher Billie Johnson's excellent sell sheet and Jeana Thompson's targetted mailings got me an interview in my local paper, The Milford Daily News. 

2) Reporter Jessica Trufant's well-written article caught the eye of the Associated Press, and the story was immediately picked up by the Boston Herald and the Boston Globe.

(This good fortune gave me a chance to apply a little elbow grease....)

3) Since the story is set in New Mexico, I emailed all the Arts and Entertainment editors at all the major (and kind of minor) New Mexico papers with a link to the original story, telling them it was on the wire and that their readers might be interested. So far about 25 papers have run the story.

4) I have a website (www.jasonrhunt.com), a blog (slicd.blogspot.com), a Facebook fan page (http://www.facebook.com/theRealJasonHunt) and a Twitter account (@jasonrhunt), but I really need to invest more time in them. (A Chinese exchange student who lived with us 10 years ago emailed to tell me my site looked like it was from the 1960s! I didn't have the heart to tell him there was no Internet in the 1960s. :-)

(Now here's where my plan gets a little...interesting.)

5) Being a songwriter, I wrote a theme song for the book. The lyrics are on the OTP blog (http://otpblog.blogspot.com/2012/06/midsummer-nights-dream-song.html) and I will soon put up a video of the song on YouTube. (Caveat: I am CONSTANTLY calling the book A Midsummer Night's Dream instead of A Midsummer Night's Gunfight. :-)

6) My son and I play guitar and sing, and we have official "busker's licenses" that let us perform on the streets of Boston and Cambridge, so we are going to literally "take to the streets" to play music (throw in lots of old gunfighter songs) and see if we can drum up some interest in the book. He refuses to wear a teeshirt with a picture of the cover, so maybe I'll do a sandwich board.

7) I am going to try to get more newspaper coverage out of the last item since a dad and his son who are street performers trying to sell the dad's first book has GOT to be interesting to some one! :-)

8) which brings me to "angles." I keep trying to think of angles, things that make my story weird and different enough to be news worthy. I am already trying to milk the old songwriter angle. (It helps that I bought my first pair of cowboy boots from Garth Brooks. That was a lucky purchase despite the fact the boots were always a little tight and didn't stretch the way Garth promised they would.)

9) I wrote a lot of the book while riding the commuter rail back and forth to Boston, so I will try to push the "wrote the book on the train" angle. I am currently negotiating a book signing in South Station.

10) Although it pains me to do so, I am also going to try to exploit the "It took me all these years to finally get a book published" angle. Lots of stories published, but until now no novels.

11) And I have a list of additional possibilities -- many of them from author and acquisitions editor Sunny Frazier and her posse -- that goes on for pages!

Key for me, though, will be getting out of the thinking stage and just plain doing stuff. Gen. George Patton said, "A good plan violently executed now is better than a perfect plan executed next week." I would go further to say "Even a half-baked, kind of crappy plan will always trump doing nothing."

That's the strategy for now. I'll keep you posted on how it goes. :-)

Sunday, July 15, 2012

The Associate Press is talking about me...again :-)



Milford Daily News writer Jessica Trufant wrote an excellent article about the upcoming book. It has been picked up by the Associated Press and has been in the Boston Globe and the Boston Herald, to name just two. The last time the AP did a story about me was 25 years ago:



I guess this means its Round Two. :-)

Saturday, June 30, 2012

One Week and Counting....

I still remember writing my first story. I only had a small working vocabulary -- being that I was four or five and my dad had just started teaching me to read and write -- so the story had a distinct Hemingway flavor. The story was called "The Three Little Fishermen," and as I recall two drowned. Again, the Hemingway connection. It was maybe 50 words long (flash fiction) and was generously illustrated (graphic novel), any my dad was so impressed he paid me a quarter for it.

Flash forward four decades.

In a week or so, my first published novel will be available for purchase. I have been included in other people's books and I have published tons of things in newspapers, magazines and on the web, but this is the first time the one name on the cover will be mine. A MIDSUMMER NIGHT'S DREAM by Jason Hunt.

I hope you run out (or log in) and buy one as soon as they are available. I know I am going to!

Saturday, June 16, 2012

So close I can taste it...

I am too excited to sleep -- literally. It is 3:00 a.m. EDT, and I am sitting up, looking at the amazing cover design by Kurt Bredt for A MIDSUMMER NIGHT'S GUNFIGHT. Billie Johnson, the publisher of Oak Tree Press and its imprints, sent over the galleys, and as soon as I am through looking them over, we are on the last leg of the journey.

Well, the last leg of the first part of the journey...or maybe the first part of the final leg...or the third leg of the second part....

At any rate...the first "thing" was writing the book. The second was publishing it. And the third, of equal importance to the first and second, is selling it. I have to get the book in front of as many people as possible. I have a detailed plan for how I intend to do that -- which includes my son Josh and me strapping on the acoustic guitars and taking to the streets of Cambridge and Boston. We have always loved "busking" (street performing), but now we will be focusing on the second half of "Country and Western," and we'll be carting around a big old sandwich board with the a blow-up of the book cover on it.

Also, I will soon be posting a link to YouTube, where you can see the world premier of the first movie theme song written before the movie is optioned -- or even before the book is available to the public.

Yes, I have written "A Midsummer Night's Gunfight -- The Song." :-) Once it is ready, I'll let y'all know.

Stay tuned!